Besides being appealing, your emails should possess relevancy and uniqueness. ), prepare the images correctly on your computer, by following the guidelines above, and then also run them through a free tool like these. If you have some coding skills, you can scale them with CSS and HTML. The revolutionary “peek and pop” feature that comes with iOS 9 and iPhone 6S has changed email marketing to a great extent. Leave a comment below (after checking the FAQ section) and share your insights! Image width: 590px for a banner image and 530px for all other images. Always use an image optimizer tools/plugins (usually using a lossy method – not lossless). Embedded images or remote images stored on your server will not render well; relying on plain text is the key. However, most top photography website out there are slow: Source: Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers. Tracking user (subscriber) behavior and understanding their engagement patterns can be integral to creating and making design adjustments engage, convert, and maximize ROI for your business. Think Mobile First. Any long delays in page load times might cause your website’s visitors to lose interest and leave. Click to download the optimized images (as a ZIP archive) that you can replace the old images with. How are you optimizing your images? You wouldn’t really have images that large in a full-screen slideshow, would you? Photos with more color and finer details (like trees/foliage) often naturally have larger file sizes, and setting a hard limit can result in over-compression. (Left) Responsive Email with Media Queries, (Right) Responsive Email without media queries (for Gmail). Obviously, Adobe Photoshop or Lightroom don’t fall under the “free tools” umbrella, they’re quite expensive in fact, but most photographers have and use them. Keeping your file sizes low speeds up your web page access times. Learn more about image optimization for improving page load times, on a live website demo: sizing your images, how to export and compress them, what tools to use and how to configure performance plugins, how to test your site’s speed and understand the performance reports, and much more! Email campaigns are all about making your emails look exclusive. In this first part, we will talk about multi-stage builds, because that’s where anyone should start if they want to reduce the size of their images. We will also explain the differences between static and dynamic linking, as well as why we should care about that. The 8.5% file size reduction is not worth the potential SEO benefits. Again, the goal is to limit the image usage possibilities for the “thieves”. At the moment, it’s not clear if Google actually uses any EXIF data as a ranking factor: SEO experts say that Google might use EXIF data in the future (for finding the original source of an image, for showing geo-data / GPS coordinates to help with local rankings, and for showing EXIF-based filters in Google Images), but it’s unclear when. Keep in mind that it’s always a best practice to keep the most important text above the fold, or where your reader can see it without scrolling further. It’s a new era for email design best practices. This will be the occasion to introd… Add line breaks every 60 characters in your plain text emails to increase legibility. Test and re-test your site’s speed. Do I need to size images in three (or more) different ways for people on different size devices? That means that your current images are not optimized to the max. Implement as many of the image optimization tactics explained above, and you’ll see considerable improvements in the performance tests: Alternatively, you can use this great new performance tool: Page Weight by imgIX. The world of email marketing has begun to brace itself for the growth of the smartphone industry, set to reach 2.65 million users by 2019. What gives? For example, full-page slideshows that are popular on wedding photography sites keep the original aspect ratio of images. The resolution of an image dictates its clarity. You’ll find straightforward and actionable tips on how to optimize images for the web and how to improve your site’s performance scores quickly, with tons of examples and resources, and a comprehensive FAQ at the end. Besides being compatible with Apple Mail, Thunderbird, mobile-native email applications, rotating banners carry multiple advantages, from showcasing multiple images to driving customer interactions. But first, regardless of file formats (JPG, PNG, GIF, TIF, etc. The team behind ShortPixel did a quick study on over & thousand images and concluded that removing EXIF data leads to files that are 8.5% smaller. If you use Cloudflare, you can also enable such a feature: Never upload high-res files to your site (unless you’re selling them as prints or licenses). Menus within emails are trending, thanks to the prevalence of responsive design. when preparing double-sized images, it’s good practice to save them with “@2x” at the end of the filename (before the file extension), for WordPress sites, the gold standard is using the. Website performance has become an essential SEO and user-experience factor in recent years, as connection speeds have greatly improved. For a deeper dive into email copywriting best practices, check out Awesome Email Copy: A How-To. Not only do they increase your email’s visual impact, but they also help boost the credibility of your information. Brand optimization is by far one of the most crucial email design best practices. If you needs attachment size increase up to 40 MB, you can just go to increase the size. File Size —To ensure that your forms upload promptly, you'll want to keep image sizes to 1 MB or less. Restricting the image dimensions like this will keep the file size reasonably small, resulting in a faster image loads (if the slideshow allows navigating between images using side arrows, bullets, swiping on mobile or keyboard arrows on desktop): One important technical aspect here: your website theme/template should ideally be smart enough to use smaller-sized images for the thumbnails, and their higher-sized versions for the lightbox mode. File type: .jpg, .png or .gif. Listing images. Most photographers will know that images with gradients pose a big problem here (walls, skies, background colors). For single column templates, your images should be no wider than 600 pixels (an email template’s width). It’s also important to create a sense of urgency in an email with countdowns to promote any sale or event. So only delete them when you’re sure they are no longer being used anywhere on your site. Smartphone users are set to reach 2.65 million by 2019 (Source: Statista). Image file types, quality & compression levels, b) Using PNG/GIF/SVG file types for graphics with solid colors, 4. They’d load terribly slowly (due to their large file size), and ill-intended people can also steal them from your site. But if you have a self-hosted site and just need to showcase your images on the web, following these image optimization best-practices is a must. No spam ever. This is not a scenario where we need to double the image dimensions for retina screens, because that would create huge 5000px images (with large file sizes as well, not to mention the risks of image theft). The introduction of block functionality by email clients like Gmail empowers subscribers to “block” a sender, which will ensure they’ll never receive an email from that sender again. Check out my Image optimization for website performance (video guide). Only when you start to go lower than 50-60%, do you start getting visible artifacts due to the high file compression. Here are some possible options for different-size variations when you start with a file called “alaska-northern-lights.jpg”: There’s no meaningful SEO difference between them, so choose the naming convention you prefer, to be able to reference and use the files on your site quickly. 2. Marketers don’t always place much importance on email layout: how it should look, its size, the text to be used, the fonts, the colors, etc. Loading all the other ones (lower down the image) can be delayed until other critical site resources have finished loading. Then, in our HTML, we use the original, intended display size in the width and height attributes to scale the larger image down: Shop icon File sizes: Depending on the use of the image follow these guidelines for optimal file size: For background images try to keep the file size around or below10KB. Image resolution: We recommend creating designs with the 300 DPI possible (dots per inch). 3 guidelines for effective image sizes for email newsletters. How to determine the correct image dimensions for your website, b) Gallery images (and thumbnails that enlarge in a lightbox view), c). For optimal website performance, images should be as large as needed to fill their “containers”, based on your page layout. “A picture’s worth a thousand words” is especially relevant to the media world. I recommend changing those defaults to suit your site’s template design. Social Media Marketing, Social Media Research. Then do some experimenting and choose a compression level that you’re comfortable with. I’d rather sacrifice kb size and keep visual appeal.”. For example, a 27″ iMac has a resolution of 5120 x 2880. Menus require mobile native app support. The ideal Gmail email signature image size would be a little smaller: about 80 pixels in height, and up to 200 pixels wide. Check out my separate guide to learn about important image SEO guidelines: image filenames, ALT tags, captions, EXIF data, etc. Social icons in auto-responders and official mail signatures. Typically an image on the web is between 30kb to 500kb depending on it’s physical size. If at all possible, I'd stay away from image resizing (resizing an image down with CSS/attributes will still load the whole big image), and rather intentionally set the size of the image … WebP, in particular, is a format that’s promoted by Google and that’s slowly getting traction. 4 Higher Education Content Marketing Examples that Any School Can Implement, The 4 Best Practices of Healthcare Social Media Marketing for 2020, How to Build a Content Calendar (Plus a Free Template). Vertical/portrait images can be even smaller, with a maximum height of 1200px (like 800×1200 pixels for a 2:3 vertical image, or 900×1200 pixels for a 3:4 vertical image). What’s the Best Size for Email Signatures? If you can, I recommend bulk-optimizing all your past images (from the WordPress media library): Here’s how ShortPixel stacks up against Imagify, Ewww and other image optimization tools. Start uploading the images to your Media Library. Use the following considerations for page file sizing for all versions of Windows and Windows Server. Other sites use a slideshow that still takes the entire width of the page, but that’s shorter in height (leading to an aspect ratio of around 3:1). Here are some of the best resources I could find online: Once again, don’t forget to optimize your existing site images. Close Outlook and re-open to see the new PST as your default folder. 3. Other issues might be affecting your page load speeds: But when it comes to images, don’t forget that it’s also a matter of quantity: you should limit how many images you have on a single page: When an image gets resized, it loses some sharpness. Still trying to make sense of this whole image‑optimization thing? Optimizing your homepage speed is a start, but it is not enough. Remember that sizing an image from large to small is always preferable to stretching a small image to … If you come across email marketing data that is similar to your own audience, you can use that data to make informed design decisions. Too many blocks can be detrimental to your sender reputation. One of the proven solutions is to use bulletproof backgrounds and buttons, which will help display background images in Outlook as well. There’s a huge difference between “image size” and “file size.” When we say, “image size” we’re referring to the dimensions of the image, like 852 x 852. For a deeper dive into email copywriting best practices, check out Awesome Email Copy: A How-To. Google does too. Website speed is a critical user-experience and SEO factor (affecting bounce rates and rankings), and image sizes often are the overwhelming performance bottleneck. 18. However, there is some wiggle room when it comes to the sizing. In order to make sure you’ve only included high-quality images, we recommend setting your images to the maximum quality with a resolution of 72 DPI, or high dots per inch, and increasing the dimensions of the image in … SVG, which stands for “Scalable Vector Graphics”, is actually a text file that describes lines, curves, shapes and colors in a language called “XML”. but there’s a limit, I don’t recommend going above 2500 pixels (on the longest edge) unless you really know what you’re doing. I followed instructions, but my images still look too “soft” on the site. While you can’t prevent this completely, you can try to limit the dimensions of your site’s images so that their possible usage is limited: smaller images can’t be used for high-res graphics, can’t be printed at decent sizes, and can’t be resold on stock photography sites. Regardless of the photo editing software that you’re using, you almost never need to export images at 100% (in the quality slider). If you don’t, here are some free image editing Lightroom alternatives you could use, along with some free image compression tools. Images are just one factor when it comes to website performance. I need to fix some of my old images. Here are the points that we’ll cover so that you can effectively deliver your email marketing message: File size: Less than 1MB. The recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI.. Using the wrong file type. Your recipients can scratch the code and redeem the offer easily. The “image-rendering” CSS property aims to allow more control over this process, but browser support is limited. File size limit for the launcher is 50 MB. This makes optimization of marketing emails for wearable technology viewing environments all the more important and a strategic decision for businesses nowadays. Choosing something like 60 or 70 gives you good-enough quality for much smaller file sizes (sometimes you can see a 5:1 reduction in file size without any perceived quality loss). Blurred logos, images, and icons in your emails are passé. If website performance is of utmost importance to you, here’s an overview of the “perfectionist” workflow: No. Without relying on a pixel-grid, SVG files have the great benefit of being infinitely scalable without any loss in quality. You can see image size and load times, which can help you determine your overall file size. GIFs are compatible across all platforms, except for Outlook and Lotus, which will only show the first frame. Images can have any height you need, to create an aspect ratio you’re comfortable with. You can use a “page ruler” browser extension that helps you take the measurements, or if you have experience, use the developer tools built into your web browser: right-click on any page element and click “Inspect”. To optimize for a small image file size but keep image quality at an acceptable level, set the qlt= value to 80. Only upload images at 1200 pixels (on the longest side) instead of 1500-2000px. This website uses cookies to ensure you get the best experience on our website. It comes down to personal preference: choose the compression level that best suits your workflow and your goals for the website. That said, 300 x 600 pixels is widely considered to be a good size. I took high-PPI “retina” screens into consideration when talking about image dimensions (in part 1). But how should you resize and compress your photos before uploading them to your site? So what is it that ensures maximum open rates? Accordions are now popularly used in retail, media, and technology websites. What needs to be taken into consideration when designing emails for wearables such as Apple Watch, Gear, etc.? Studies indicate that an ideal email width is 500 to 650 pixels, and a vertical layout is preferred over a horizontal one. Welcome to retina emails! PNG, SVG, and GIF formats can work well in such cases. Declare image width and height. This interactive feature allows you to stack content and send out more articulate emails without requiring recipients to scroll through a long email. This is almost 4x smaller than the original photo with low compression. The preview pane for “above the fold” text is usually between 300 and 500 pixels high, but of course, your email can be as high and contain as much content as needed to convey your message. 18. This means the size of an attachment will be determined by the smallest number supported by the SMTP servers that get involved. Sliders are compatible with email clients like Apple Mail and Thunderbird, while other email clients will provide a smooth and appropriate fallback for the slider. You are free to unsubscribe at any time. Simple image format decision tree (source). JPEG offers a solid balance between the file size and quality. Compress JPG images to a lower quality. Email marketing best practices to guide your strategy. OK, so you’re ready to upload images to your website. In the window that pops up, click the second tab “Data Files” Click on the Add tab, and then give your PST file a name and click ok. Once the new PST file is created, click on it and on the top click on set as default. Once you’ve optimized a certain number of images in a month, you’ll have to wait for the next month for the quota to reset. The tool suggested an image dimension of 335×251 pixels, when in fact we can measure that the site displays it at a larger size. Paste the URL of the page you want to analyze: 2. A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. There’s also the “peek and pop” feature in iOS 9 and iPhone 6S, which allows email subscribers to peek at the content of the email from the pre-header section itself without even opening it. Make sure to check if your ESP supports VML (Vector Markup Language) coding, an XML-based file format for two-dimensional vector graphics. They do a pretty good job of outlining technical problems with your site’s performance, including poor use of images (images too big, wrong file formats, uncompressed files, etc.). File sizes: Depending on the use of the image follow these guidelines for optimal file size: For background images try to keep the file size around or below10KB. Interestingly enough, once the email file size was over 100KB, the number of spam filters that failed each email stayed the same. from time to time, users would find a way to have it increased to 15MB, 25MB, 30MB for one reason or another. I recommend NOT using Lightroom’s “Limit file size to…” option instead of the quality slider, because you could end up with some very pixelated images, because of how the JPG algorithm works. For example, you need to have Microsoft Project installed on your computer to … Otherwise, if you’re just displaying images in a portfolio or a blog post, never use images at their maximum dimensions. The larger the file size, the longer it will take to load. And also Yahoo, hotmail and Gmail wil not except more than 25 MB attachment. The only exception is if you’re using a secure photography-specific platform which also allows selling prints & image licenses (like PhotoShelter or SmugMug). If you notice your image quality is distorted, check the file type of your image. Here, hybrid coding technique is used that help emails render just like the responsive version in the third-party apps without relying on media queries. Even if you correctly set the right pixel dimensions and compression levels when exporting your images (using Photoshop or Lightroom, for example), the following tools can take image optimization to the next level. Sliders are a revolutionary way to enhance your email campaign, allowing you to display multiple products in one go, generate curiosity, and much more. You can see that GTmetrix identified the right size at which those images were being displayed on the page. Usually, that’s around a 60-70% quality level, but it depends on your types of images. Avoid squishing or stretching of images in emails to ensure they’re sized appropriately. Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection. Thumbnail galleries are special scenarios where you ignore the size of your thumbnails, and instead, make sure images are large enough when enlarged. Along with adding a link to an online version of your email, snippet text is one of the most popular trends at the moment, as many email clients like Gmail, Outlook, and the iOS mail app allow you to show snippet or preview text (usually limited to 100 characters or less). The best practices that we outline below cover both email design and email development. Designing the perfect email isn’t just about finding the right images and colors for the message you want to deliver to your subscribers. or better yet, use CSS effects wherever possible: filters and blending modes, borders, and outlines, shadows, rounded corners, gradients, simple animations, etc. For example, your site might display some thumbnails as your “Featured galleries”: Knowing that they get displayed at 260×174 pixels in width based on your page layout, you’d upload images at twice that size: 520×348 pixels. Values below 70 to 75 results in significant image quality degradation. Q&A #19 – SEO edition: titles & meta-descriptions, menu items, blog snippets, image rankings & more, ️ My interview on the WordPress Photography Podcast: “Develop and focus your photo business”, “Finally, once you’ve determined the optimal image format and its settings for each of your assets, consider testing additional variants encoded in WebP, JPEG2000 and JPEG XR. If you're finding that your photo uploads are taking longer than normal, follow these troubleshooting steps. In other words, a 60 x 60 pixel image is reduced to 40 x 40 pixels. While there are many image formats to choose from, the PNG and JPEG are the most common for the web. In this case, make sure you properly configure the plugin settings to only choose the thumbnail sizes that matter to your site. There’s no set rule on how big or small an email signature should be. Besides using short sentences and paragraphs, make sure you use design elements like spacing and dividing lines to separate content sections. 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