Social networking sites are not appropriate forums to engage in differences of opinion with respect to professional or organizational issues or discussing the performance or competence of employees. | © 2021 University of Chitral Agency employees should be mindful that inappropriate usage of official agency social media, Web 2.0 and social networking sites can be grounds for disciplinary action. Swap “SEO” for email marketing, social media, or whatever other digital marketing channels—and that’s how most of the digital marketing content out there works. Google+: 300 million active monthly users isn’t bad, but Google+ users tend to join for SEO purposes and not for social ones. The constant evolution of social media represents a significant challenge for WHO and any organization. Social Media Best Practices for Nonprofits – A Comprehensive Guide 25 proven social media strategies to grow your following and drive action. Sample Social Media Policy POLICY This policy provides guidance for employee use of social media, which should be broadly understood for purposes of this policy to include blogs, wikis, microblogs, message boards, chat rooms, electronic newsletters, online forums, social networking sites, and other sites and services Remove your digital footprint, not just for privacy enthusiasts! social media platforms by the City of Hayward and its constituent departments. Conduct and Standard Operating Procedures) may not be universally applicable to actions taken during such investigations. To streamline guidelines for use of social media for educational and constructive purposes and to prevent misuse of social media. Be aware that a presence in the social media world is or can easily be made available to the public at large. PURPOSE: Social media has become a powerful tool for communication and propagation that have a significant impact on an organization and professional reputation. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. In part 1 of this two part series we will discuss how your organization can protect itself from a public relations crisis by establishing a standard operating procedure (SOP) on social media. Only the authorized persons may post on behalf of the University. This article was published on … Looking for a trusted Virtual Private Network solution for a more private and secured internet browsing? Step 2. Subscribe to our podcast channels to listen to the latest Data Protection and Privacy news. A faith-based nonprofit organization working to end hunger in the United States and abroad, Bread for the World adopted a set of social media guidelines in 2009, early in the history of the genre. Procedures a. This includes University’s stakeholders such as prospective employees/students and community. Our social media company policyprovides a framework for using social media. If you keep these social media best practices in mind as you begin to build your social strategy, you’ll be well on your ways towards achieving your business goals. (For businesses just staring on their social media, this would include past clients as well. Start by deciding what you want to accomplish on social media and let those results guide the formation of each goal. This is also the perfect opportunity to provide a link to your website and include relevant hashtags. Explore the many regulations we help organizations address. Social media is an essential marketing platform for all organizations. You may also wish to add links to company documents, such as your corporate code of conduct, employee agreements, privacy policies, etc. With an audience that tends to skew slightly younger, Instagram is all about photos, graphics, and videos. Social media and its use at FAO Social media has become the preferred communications channel and has significantly changed the way we communicate online. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. Seminar Disaster Risk Reduction October 13, 2020 (International Day for Disaster Risk Reduction), Seminar on the topic “Lessons learned from COVID-19 and the way forward”, Department of Management Sciences and International Relations Office (IRO), University of Chitral organized a One-Week Workshop on “Business Idea Development”, Department of Zoology and Education, UOCH, are going to organize International Symposium with the theme “Research in Higher Education: The Why and The How” on 04.12.2019. The Royal Children's Hospital (RCH) aims to use social media to share information about the RCH, promote RCH stories, support the delivery of high standards of clinical care, promote consumer engagement with the hospital and foster and strengthen our ties to the community. If you keep these social media best practices in mind as you begin to build your social strategy, you’ll be well on your ways towards achieving your business goals. Social media goals should align with your overall marketing objectives. PROCEDURES The following principles apply to professional use of social media on behalf of [Company] as well as personal use of social media when referencing [Company]. Social media is an effective way for the agency to reach people and fulfill its mission to educate and inform the public about protecting human health and the environment. A good social media campaign or engagement strategy can help your organization fulfill its mission. Get the facts straight before posting them on social media. Also read: https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/5-standard-operating-procedure-strategies-to-survive-the-digital-transformation/, Privacy Ninja provides GUARANTEED quality and results for the following services: DPO-As-A-Service (Outsourced DPO Subscription)PDPA Compliance TrainingPDPA Compliance AuditDigital Transformation ConsultancyData Protection Trustmarks Certification Readiness ConsultancyPDPA Data Protection SoftwareVulnerability Assessment & Penetration Testing (VAPT)Smart Contract Audit, Like & Subscribe:FacebookLinkedInTwitterYouTubePodcast, Your email address will not be published. Responses should be considered carefully in light of how they would reflect on the creator/sharer and/or the University and its organizational voice. 1. Political and sectarian posts are strictly prohibited, all employees and students must abstain from posting derogatory and defamatory posts or comments against religious leaders of any sect, leaders of political parties, failing which disciplinary action will be initiated against the concerned employees/students. Consider what could happen if a post becomes widely known and how that may reflect both on the initiator of the post and the University. By documenting this process in a SOP, you protect your business in the off-chance that this employee was to leave or retire. Social Media includes, but is not limited to, social networking sites, micro blogging sites, photo and video-sharing sites, blogs, and other news sites. Social media archiving for government SOCIAL MEDIA POLICY TEMPLATE FOR THE PUBLIC SECTOR ABOUT THIS TEMPLATE This template is intended for use as a starting point for public sector organizations drafting a social media policy. Your email address will not be published. Images, videos, post copy, and all other types of content should be optimized for reach and quality. A true B2B social media platform, your brand would be wise to include a strategy for LinkedIn if you operate as a B2B organization. Privacy does not exist in the world of social media. Your audience pays attention to the little details and so should you. social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Start developing your social media marketing plan by writing down at least three goals for social media. That’s because most of the digital marketing content you’ll find online is not designed to help you grow your business … Social media marketing can feel a bit overwhelming these days. Businesses that produce a lot of original video content can benefit from managing a YouTube account. Scope: This SOP applies to the IT Unit, Marketing unit and relevant Travel News bulletins. agency social media, Web 2.0 or social networking sites for political purposes, to conduct private commercial transactions, or to engage in private business activities. If you have questions about image sizes for social media channels, reference our Guide to Social Media Image Sizes. The first, for all employees/volunteers responsible for posting on behalf of your organization in some fashion. To make the employees and students cautious about ethical principles and legal compliance when they use social media. Respect University’s time and property, UoCh computers and time on the job are reserved for University-related business only. First determine who your audience is, what their interests are, whether your business can fulfill their interests, and why they would want to do business with your brand. According to Datareportal’s July 2020 report, more than half of Read more…, Key PDPA Amendments 2019/2020 You Should Know Since the Personal Data Protection Act’s passing in 2012 (PDPA), it has not been amended yet, with only its Data Protection Provisions and Do Not Call (“DNC”) Provisions Read more…, The 5 Benefits Of Outsourcing Data Protection Officer Service Through various articles here in Privacy Ninja, we have clearly delivered the message that under the Personal Data Protection Act 2012 (PDPA), all organisations in Singapore Read more…. The audience is strongly skewed towards females, favors large pieces of visual content, and is great for product marketing. Marketing, advertising and sales regulations from the Government of Canada and the FTC can be linked here, too. Everything from your visuals to your messaging should convey your brand’s tone and values. b. If you don’t mind a ton of competition, Facebook is the place to be. There are many examples of nonprofits using these tools successfully for everything from fundraising and volunteer recruitment to building awareness on sites such as Facebook, Twitter, and LinkedIn. If your brand produces web content, such as blogs, ebooks, and webinars, Google+ provides an opportunity to improve SEO ranking. This standard operating procedure applies to employees and students of the University of Chitral till they have the privilege of lien with the University as employee or student. EPA uses social media applications and platforms to share official information with a wide audience on web-based networks that people trust. Use the platform-by-platform breakdown below to help simplify your decision and checkout our in-depth blog post on choosing the best social media platform. Using the SMART goal-setting method will allow you to establish goals that are specific, measurable, attainable, relevant, and timely. Before you dive in, consider these tips: Write Two Sets of Social Media Guidelines. A poorly sized cover photo or slightly pixelated profile image can result in negative brand association and loss of audience. Improved brand awareness – Social media allows organizations to promote their brand to millions with one click of a button. You need to engage with followers on social media every day while posting high quality content on a consistent basis that builds an audience of brand advocates. Photographs of other staff/students and classmates must not be published without prior consent of the persons appearing in such photographs. You’ll also need to brand each account so it identifies as being part of your organization. YouTube: With more than 1 billion users, YouTube is the only social platform that gives Facebook a run for its money size-wise and is the second largest search engine on the internet. A good social media campaign or engagement strategy can help your organization fulfill its mission. Consider adding a watermark to protect your intellectual property. When you choose which social platforms your brand will be active on, your decision should be based on the value and relevancy of each platform to your business. This procedurehas been designed to support that aim, through providing direction to all staffwithin the RCH around the use of both RCH hosted and non-RCH hosted socialmedia, where the RCH is known, identified or presumed … Instagram: Instagram is growing year-over-year at an accelerated pace, now reaching 600 million active monthly users. Engaging with your audience provides a number of benefits to your brand. Be careful in with respect to your tone and selection of words, for words have different meanings in different tones/contexts. 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